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No matter how well crafted your pitch is, it will get nowhere if you send it to the wrong person. Learn how to connect with brands on Twitter. One of the big “debates” among bloggers in the creative lifestyle niche is wether or not maintaining a Twitter presence is necessary. Despite the changes to Twitter’s relevance in the blogosphere, I maintain… Read More
“So, tell me a little bit about yourself.” It’s an oft-used phrase that strikes fear into the heart of the bravest of souls. However, the 30 seconds following the invitation to share are powerful and can open multiple doors. I learned a lot in my 15+ years working in PR, but quite possibly the best take away was mastering the… Read More
There’s a misperception that the best brand works comes to those who wait. Well, it doesn’t. The best brand work comes to those who hustle. If you don’t create great opportunities for yourself, it’s pretty unlikely that magic is going to come knocking on your door. I know that it’s a little scary. Maybe you’re afraid you’re not quite good… Read More
When I was a little girl, I read the Anne of Green Gablesseries by L.M. Montgomery. It was my favorite. I formed an abiding love for Anne’s spirit and her desire to collect like-minded friends, kindred spirits. Though I have few similarities with Anne, outside of the red hair (and perhaps the occasional temper), I do share her love of… Read More
One of the most difficult things about being a blogger is providing quality content on a consistent basis. The challenge typically isn’t in coming up with great ideas, but maintaining quality when writing sponsored posts. Today’s guest Alissa is talking about how to maintain the balance by writing a great sponsored brand post. Writing an Authentic Sponsored Post Hi everyone,… Read More
Summer, stop! I can hardly believe that we’re already nearing the end of June. Unfortunately, there is no pause button on life and I need to get ready for the weeks ahead… Preparing means doing a little deep thinking on working with brands. Next week I will be speaking about working with brands at both Haven Conference in Atlanta, followed… Read More