Being a blogger is hard work…I mean, who else has to face the judgement of neighbors shaking their head over “Funkins” on the porch in August and a Christmas tree deliveries in early October. Seriously. It’s rough.
Fortunately a blogging break is right around the corner. Wait. What?! You haven’t scheduled a blog break in December? Well, the good news is that you can easily build out your editorial calendar and schedule easy-to-assemble posts for the end of the year today.
10 Posts to Add to Your Editorial Calendar Before End of Year
- Holiday Roundup Posts. Everybody loves a good list. Holiday roundups are great Pinterest fodder and will create a steady stream of traffic to any site. Beyond that, there relatively easy to put together.Source your crafty, DIY, party or recipe posts by reaching out to other bloggers in Facebook groups and/or direct sourcing from blogs you love.Here are three sample holiday round-up posts that each have more than 25,000 pageviews:
- Wish/Gift Lists for your Niche. In addition to serving as great filler for your blog, wish and gift lists can make for great affiliate income.Don’t think of your list as a one shot deal. Reinvent it a couple different ways…For instance, an early November post entitled Great Gifts for Bloggers and Creative Entrepreneurs might also be a great mid-December post entitled Great Last-Minute Gifts for Bloggers and Creative Entrepreneurs (think Amazon Prime).
- Top 10 Posts of the Year. Yep. It’s another list…This one is a bit more personal, because it’s all about your site. Not only is this a great opportunity to refresh content, but it’s also an opportunity to dive into your analytics and really look at what’s successful on your site.In the past, I’ve developed these lists based strictly around Google analytics for the year. I’ve shared actual top 10 posts for the year (including content from previous years) and top 10 posts for the year (limited to that calendar year).This year, I plan to share the top 10 posts of my choosing. Yes. I still plan to go back and dig through my Google analytics to see what performed the best. It’s a great exercise. However, this year I am really focused on building my brand. I want to showcase the posts that are the most meaningful to my brand (tips for bloggers and creative entrepreneurs) as opposed to general craft and DIY posts.
A bonus post? Share your top flops. People will click. Promise. Plus, it makes you a little human.
- Reader Survey. You’re gearing up for another great year. Learn more about what your readers want, by asking them about it in a survey. Keep it simple and sweet, with 10 questions and an opportunity for open-ended feedback.Two great poll tools are Survey Monkey and Poll Daddy. They’re both free up to a certain number of questions and responses. You can also build a free form in Google Docs.Keep in mind that you might get some negative feedback. It’s okay. It’s totally normal. Read it. Determine if there’s helpful information included. Move on.
- Family and Holiday Plans. This is the perfect time of year to share a little bit more of the personal. Plan a post documenting some of your family traditions in photos or a simple happy holidays post with a photo of your family.
- Goals for the Next Year. Yes. You could simply share blogging goals, but this is a great opportunity for you to humanize yourself and connect with your readers.Most of YOUR readers probably aren’t sticking around for blogging advice. What level do they identify with you on? Healthy living? Family relations? Connect with them on these points and share them throughout the year.Some of my favorite posts on the blog last year were shared during our One Word Challenge last year. I know simply thinking through everyone else’s goal-related posts as I shared them was great for me!
- How to Organize ______ for the New Year. It’s time to get a little content in the pipeline for January…that means organization! Think about your niche and write a related organizational post.On my site, this post often takes a blog organizational tone…How to Organize Your Blog Posts for the New Year. You might share something like how to organize your craft supplies, your stamps, your cake plates, your spices, etc. for the New Year.
- Trend Predictions for your Niche. Set yourself up as an authority figure by providing trend predictions within your niche for the next year.Not quite prepared to step out a declare a trend? Study up on outlets tracking trends or prepare a roundup post filled with trend predictions from others.In 2012, I prepared a hybrid trend post. I boldly stepped out and declared what I thought the trends would be and then backed it all up with some fun tutorial roundups. It was just a bit of time, attention and research, but I hit it pretty well. Go check my accuracy (if you can remember back as far as 2012 – it all blends together!).
- Best Posts from Peers. It’s one thing to complete a generic roundup. It’s another to create a peer flattering list. It may be tempting to lean on your blog tribe, mastermind group, whatever you might call it, but this post will be far more satisfying both to you and to those mentioned if it’s an authentic list of your favs.
- 10 Lessons Learned. Learned a few lessons this year? I am sure you have. Share them in a great post filled with lessons learned for your niche.This year I will be sharing a lesson in how to find your voice, how to avoid following the crowd to fit in and how to stand out. All HUGE lessons learned over a period of multiple years for me. Another? Better work/life balance. You might be sharing the best way to complete a project and or get a deal on a particular piece.Whatever you settle on, people love to hear about what to avoid.
So that’s it. A list of the 10 posts to add to your editorial calendar before the end of the year. Food for thought?
I’d love to know what types of posts you have planned for the end of the year and if there’s anything I’ve missed. Leave me a message in the comments!