Have you noticed that interaction on your Facebook page is down? I have.
And then I noticed that I wasn’t receiving YOUR post updates. Initially I couldn’t figure out why and then I found the culprit…Networked Blogs.
Let me show you:
Beckie was the lucky blogger who’s post showed up today (since I’ve started watching this it’s typically been Heather).Take a look at the copy circled in red, “See 81 more posts from NetworkedBlogs.” That’s you. You’ve all been hidden from me.
Here’s what it looks like when I click through:
And there’s Heather. Right there at the top of the feed. This is great, but when I am scrolling through updates I gloss right over that little option to click through.
Gah! Please tell me I am not alone. Otherwise this whole post is going to make me feel a bit stupid.
The problem isn’t really Networked Blogs per se, but if you’re using that application or something similar most of your fans are probably seeing about the same thing I am.
It’s such a problem, there is a whole chat on the Networked Blogs site dedicated to the issue.
A recent study by EdgeRank Checker suggests that using a third party like Hootsuite, TweetDeck and Twitter to update your Facebook page decreases your interaction by about 80%. Wow. That’s A LOT.
Even worse? Utilizing a syndicated feed like Networked Blogs and RSS Graffiti. I am going to go so far as to say using a third party app to publish your posts might just be the biggest Facebook mistake you can make!
It appears Facebook penalizes posts published by a third party, effectively removing it from, or pushing it down in the news feed. It also collapses third party updates.
In order to ensure that you generate maximum interaction on your page, I suggest that you manually post updates whenever possible from your computer or an official Facebook app (Facebook for iPhone, Android, etc.).
Interestingly, mobile updates had the Facebook highest interaction rate at about 69 percent. Perhaps it’s because a large percentage included exclamation points (controversy or good news) or maybe it’s because most do not include links…
Then again, I schedule posts in advance and then get so busy in the day I sometimes forget to update Facebook. I’ve set an alarm on my phone, but perhaps this could be a bigger problem?
So tell me. Do you currently use a third party to update to your Facebook account? If you do are you going to stop? I am really interested in your feedback.